You're losing money and don't even know it. Watching clients slip through your fingers like grains of sand at the beach is incredibly frustrating. You pour time, effort, and hard-earned money into running ads, only to attract someone already looking for your services—if you're lucky.
People like, comment, and even click on your ads, but when it comes time to book that appointment, they’re just not committing.
So, what’s going on?
Are these clients lost forever?
Missed Opportunities
Most visitors leave you high and dry, disappearing without taking any action, just because they’re not interested right away.
Don’t get me wrong, these clients are great—a win is a win—but they’re not enough to grow your business.
Think about it…
How often do people interact with your ads and visit your site, only to drop off the radar?
These visitors are interested, but something’s holding them back from committing. Maybe they need some information, reassurance, or a slight nudge in the right direction.
If you don't capture their interest beyond that first click, you’re missing out on turning them into paying clients.
Casting A Wide Net
Let’s step back for a moment and imagine you’re fishing in a lake on a small boat. Instead of using a fishing rod to catch one at a time, you use a big ol’ net. This way, in just one go, you can capture enough fish to feed your family for the whole week.
Now you’re probably thinking, “What’s this guy yapping about?”
Most ads are like that fishing rod, catching one fish at a time while so many swim by.
To make it more clear to you, here’s a simple example of the average client’s journey:
Client sees the ad → reads the ad → clicks the ad → lands on your website, where they're asked to contact you
“Where’s the problem then?”
If they leave the website without taking any action, that’s it. Goodbye, client.
So how do you prevent this from happening?
What you need to do is cast your own 'net,' and the best way to do that is by creating a landing page.
It's one of the most underrated marketing tools and can give you an unfair advantage.
A landing page is a simple website designed to capture the visitor's interest by offering something valuable in exchange for their email.
By collecting their emails into a list, you’ll be able to follow up with them because they've already shown interest.
But most important is that now you can measure the results of your ads, so you aren't throwing away money on something that might not work.
This email list IS your net. A net full of interested people who want more value from you.
By adding a landing page to the mix, here’s the updated client journey:
Client sees the ad → reads the ad → clicks the ad → is taken to the landing page → gives you their email → now you can follow up with them forever!
If you need help coming up with an effective landing page that saves you piles of money and boosts your conversions, then contact us for a free consultation.